Edinburgh Napier University | Year 2 | 2021
BRIEF
To create a concept for an already existing Scottish whisky brand
I decided to use the brand Atholl Brose for my concept. The place called Atholl in Scotland, where this specific whisky comes from has a myth of a giant who would often steal from the village, this inspired me to re create this brand based on the myth of the mysterious giant and let people who would drink this whisky, read the story at the same time.